The ‘Green Deal Circular Denim’, more commonly known as the ‘Denim Deal’ is an initiative that was founded to ensure a cleaner denim industry. In 2020, the initiative was officially launched during the Amsterdam Denim Days and signed by many denim brands and suppliers. Naturally, CHASIN’ also signed the deal, which now allows us to collectively work on achieving the following:

- A standard of 5% recycled textile in all denim garments.

- A collective pledge to incorporate at least 20% recycled textiles into 3 million denim garments.